Started as a music journalist in mid-nineties in various news agencies, newspapers and Lithuanian radio, created entertainment news website ShowNet (1997-2001, which in 2023 became ticketing platform), eventually worked with PR for Bryan Adams, Pet Shop Boys, Chris de Burgh, Scatman John, Scooter and other concerts in Lithuania and Baltic (in 1997-2001) as well as RocKiev festival (headlined by Metallica in 2000) in Kyiv, Ukraine.

In total promoted and worked on around 2500 events. Most recent show: Scorpions anniversary concert in Xiaomi arena, Riga, Latvia. Co-founder of Lithuania-based M.P.3 music agency (est. 2002). Current CEO of M.P.3 group that consists out of record label, internet shop, booking agency, concert agency and ticketing platform. Since 2015 co-founder and current director of Lithuanian Music Business Association.