Speaker: Christian Holl Buhl
Christian is a managing Partner at Hamburg-based music PR, marketing and consulting agency FACTORY 92. An agency he co-founded in 2013. Before starting FACTORY 92 Christian worked 5 years for MXD – Music Export Denmark and SPOT Festival being responsible for Denmark’s showcases at events such as SXSW and Reeperbahn Festival in the capacity as International Strategy Manager. Christian is thus an experienced music industry professional with rich experiences in the fields of promoting and marketing bands, festivals, tours, recorded releases and showcase events. Next to the agency work Christian feeds his passion for music via his small label MASSIVE 92 and band DEAD STAR TALK.
Episode: 4. How to build media presence in other countries
When considering expanding your music career to foreign markets, it’s important to do your research and understand the specific tastes and trends of each region. For example, British rock bands may not be as popular in Germany as they are in the UK, while American-sounding bands may fare better. It can also be helpful to look at the success of bands that inspire you in different markets. Keep in mind that expanding to new markets can be a long and expensive process, and it’s important to realistically assess your resources and willingness to put in the time and effort required. Ultimately, it may make the most sense to start with a strong potential partner in a specific region who is committed to investing in and supporting your success.
Watch more in the video
