Speaker: Christian Holl Buhl
Christian is a managing Partner at Hamburg-based music PR, marketing and consulting agency FACTORY 92. An agency he co-founded in 2013. Before starting FACTORY 92 Christian worked 5 years for MXD – Music Export Denmark and SPOT Festival being responsible for Denmark’s showcases at events such as SXSW and Reeperbahn Festival in the capacity as International Strategy Manager. Christian is thus an experienced music industry professional with rich experiences in the fields of promoting and marketing bands, festivals, tours, recorded releases and showcase events. Next to the agency work Christian feeds his passion for music via his small label MASSIVE 92 and band DEAD STAR TALK.
Episode: 3. Building Media Relationships as an Artist
As an artist, building relationships with industry professionals, media outlets, and fans can help you succeed in the music industry. One way to do this is to reach out to influential people, like radio personalities, and connect with them through small gestures like sending them a T-shirt. It’s also important to have the right people representing your music to the media. Networking events, such as music festivals, can be a great way to meet industry professionals and build relationships. You can also do online research to find out which professionals and outlets are working with artists in your genre. Don’t be afraid to reach out and make connections – even if it feels awkward at first, it can pay off in the long run.
Want to learn more? Check out the video now!
